The Corona-Norco United Way Board of Directors are the fiduciaries who steer the organization towards a sustainable future by adopting sound, ethical, and legal governance and financial management policies, as well as by making sure the nonprofit has adequate resources to advance its mission. One of the most important responsibilities for most boards is to hire and set the compensation of a talented CEO/Executive Director to run the day-to-day management activities of the organization, and then to provide supervision and evaluation of that role. Board members provide foresight, oversight and insight, not manage the day-to-day operations.
Onboarding Date:
December, 2019
Profession:
Chief Executive Officer, Professor, Life Coach
Education:
Doctorate Degree, Public Administration
Master's Degree, Public Administration
Bachelor's Degree, Psychology
Bachelor's Degree, Human Development
Dr. Alía A. Rodriguez has been serving the public for 19+ years throughout Riverside County. Her experiences in local government and the non-profit sectors give her a unique set of skills that have been proven to improve cultures, processes, and policies in the organizations she has worked with. She is the CEO and Domestic Violence Advocate at the Corona-Norco United Way, a 501c3 nonprofit organization, a long time Adjunct Professor in the History and Government Department for California Baptist University and is also the CEO of her own consulting company, Alia Rodriguez Independent Advising (ARIA). Additionally, she serves on various boards, commissions, and committees throughout the County including Corona Regional Medical Center, the Community Action Partnership, and the 2024/2025 Co-Chair of the Corona Chamber of Commerce Executive Leadership Roundtable. Dr. Rodriguez offers a culmination of intangible characteristics that set her apart from other professionals. Rooted in authenticity, she is extraordinarily driven, well-spoken, trustworthy, humble, transparent, objective, respectful and possesses an unparalleled work ethic and an ability to adapt to any setting or situation.
Education:
Doctorate in Public Administration, California Baptist University, Riverside, CA
Master of Public Administration, California Baptist University, Riverside, CA
Bachelor of Arts, Psychology, California State University, San Bernardino, CA
Bachelor of Arts, Human Development, California State University, San Bernardino, CA
Professional Experiences:
Corona-Norco United Way, Chief Executive Officer
Alia Rodriguez Independent Advising, Chief Executive Officer
City of Riverside Fire Department, Administrative Services Manager
City of Eastvale, Senior Management Analyst/Public Information Officer
City of Moreno Valley, Emergency Management Program Manager
County of Riverside, Office of Emergency Services, Emergency Services Coordinator
County of Riverside, Senior Public Safety Communications Officer (9-1-1 Dispatcher)
Volunteerism:
California Baptist University Diversity Committee, 2023
Corona Regional Medical Center, Governing Board of Director
Community Action Partnership, Appointed Commissioner, Vice-Chair 2022
Corona Chamber of Commerce, Executive Leadership Roundtable, Chair 2021/2022
Onboarding Date:
February, 2021
Profession:
Corporal, Riverside County Sheriff's Department
Education:
Master's Degree, Psychology
Bachelor's Degree, Communications
Onboarding Date:
September, 2023
Profession:
Associate Director of Research & Portfolio Management, California Baptist University
Education:
Bachelor's Degree, Spanish & Professional Writing
Fund Development Manager
Onboarding Date:
July, 2022
Profession:
Profession- Lead Advisor, Areas of Expertise- Risk Management Planning, Retirement Planning & Financial Planning
Expertise:
Financial Planning
Life Insurance
Onboarding Date:
June, 2023
Profession:
Business Owner, Interior Design; Real Estate
Education:
Bachelor's Degree, Communications
Associate's Degree, Interior Design
Onboarding Date:
April, 2024
Profession:
VP of Strategic Initiatives & Institutional Effectiveness, Westcliff University
Education:
Doctorate of Education, Counseling Psychology
Master's Degree, Counseling
Bachelor's Degree, Psychology
Onboarding Date:
April, 2025
Profession:
Owner and Executive of Operations & Compliance, Same Day T-Shirt Printing Riverside
Education:
Master's Degree, Public Administration
Bachelor's Degree, Political Science
Onboarding Date:
April, 2025
Profession:
Vice President of Admissions and Enrollment Management, Keck Graduate Institute, The Claremont Colleges
Education:
Master's Degree, Business Administration
Bachelor's Degree, Business Administration and Marketing
Onboarding Date:
April, 2025
Profession:
Clinical Therapist
Education:
Master's Degree, Clinical Counseling, Marriage and Family Therapy
Bachelor's Degree, Psychology
Onboarding Date:
April, 2025
Profession:
Manager of Operations - Affiliate Networks, Providence St. Joseph Health
Education:
Master's Degree, Healthcare Administration
Bachelor's Degree, Healthcare Administration
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